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LAUNCHING THE NEW LOOK BEOPLAY A9 – ALL DRESSED UP IN NEW PREMIUM COVERS BY KVADRAT

Press Release   •  Nov 19, 2015 09:00 GMT

B&O PLAY by BANG & OLUFSEN has revitalised its innovative modern classic, the BeoPlay A9 speaker with four new premium wool fabric covers. The covers have been developed in collaboration with renowned Danish textile manufacturer Kvadrat and are available from November 2015.

Building on the success of the BeoPlay A6 speaker launched in September 2015, B&O PLAY is now extending its partnership with European textile producer Kvadrat to launch four new wool fabric covers for the BeoPlay A9 speaker.

“B&O PLAY and Kvadrat have shared aesthetic values and strive to create products of the highest quality, so it seemed natural to take our partnership to the next stage. The BeoPlay A9 speaker is one of the most iconic speakers to date and we are very excited to launch these new designs making it stand out and blend in seamlessly into any interior setting”, says Henrik Taudorf Lorensen, Corporate Vice President of B&O PLAY.

A delicate weave to secure optimum sound quality

The collaboration between B&O PLAY and Kvadrat draws from the two brands’ combined knowledge, experience and innovation. The fabric used for the BeoPlay A6 and BeoPlay A9 speakers is a special blend of delicate and multi-coloured wool yarns woven with absolute precision to balance premium acoustic transparency and superior aesthetics.

“We are proud to bring our quality fabrics to these two modern speaker designs. It has been an intense collaboration with the acoustic engineers from B&O PLAY to develop a weave that both transports the sound beautifully through the fabric and creates a strong visual appearance. We have really succeeded in adding a depth and premium look that the products deserve”, says Anders Byriel, CEO of Kvadrat.

The new BeoPlay A9 covers in the Kvadrat fabrics come in four colours: Dark Grey, Dusty Rose, Dusty Blue and Light Grey. They are available at Bang & Olufsen stores and www.beoplay.com from November 19 2015, and selected design and department stores from January 2016.

For the full introduction of the new BeoPlay A9 covers in Kvadrat fabrics, please go to: www.beoplay.com/kvadrat

BeoPlay A9

The BeoPlay A9 speaker from B&O PLAY is a modern design classic launched in 2012. It was designed by Øivind Alexander Slaato, a young award-winning Danish designer who is known for his emphasis on clean lines, elegant functionality and expert use of materials. The speaker is circular allowing for it to be stood on its tripod legs or wall-hung like a modern art installation piece.

B&O PLAY relaunched the BeoPlay A9 in January 2015. The update featured a new innovative touch interface as well as Multiroom functionality that allows you to stream music through airplay, DLNA, and Bluetooth 4.0, while giving access to streaming services such as Spotify, Deezer and TuneIn.

Elegant in appearance and gorgeous in sound, the BeoPlay A9 has won numerous awards including the prestigious “IF Product Design Award” and the acclaimed “Best of Innovations” at CES.

Kvadrat

Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s design tradition. Kvadrat holds the leading position in Europe’s high-quality contemporary textiles market. Kvadrat continuously works to expand the aesthetic, technological and artistic boundaries of the use of textiles through a long series of collaborations with some of the world’s best designers, architects and artists and supplies architects, designers and private consumers across the world with textiles and textile-related products.

Pricing and availability:

The BeoPlay A9 covers are priced at EUR 129 / USD 129 / GBP 99 / DKK 999

Available at Bang & Olufsen stores, www.beoplay.com and selected design and department stores from November 19 2015.

BeoPlay A9 is priced from EUR 1,999 / USD 2,699 / GBP 1.699 / DKK 16.499

Available at Bang & Olufsen stores, www.beoplay.com and selected design and department stores.

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INFORMATION AND CONTACT:

Find out more about B&O PLAY: www.beoplay.com

Follow us on Facebook: www.facebook.com/beoplay

Download High Res images: www.flickr.com/beoplay

For further press-, test-, tech- or design inquiries, please contact:

Creation

Email: B&OPlay@creation.io

Phone: +4420 7067 0246

Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at design-conscious people with an active lifestyle. The B&O PLAY portfolio is made up of sound systems and stand-alone, portable products – they are all intuitive to use and easy to integrate into your daily life – whether it is at home or on the move.

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